SmileDirectClub is a global oral care telehealth company that provides teeth straightening options at an affordable price, along with oral care items and teeth whitening. As a full-time employee, I worked on a variety of projects across all of their marketing efforts, including B2B and partner marketing, B2C, brand, retail, regional, and internal marketing.

During my time at SmileDirectClub, I was moved to a new creative team dedicated to all oral care and retail projects.

You will see examples of the copywriting work I did across various mediums, including but not limited to: product guides, packaging, product naming and descriptions, brand marketing, email/CRM, in-store retail displays, holiday promotions and sales, SmileShop graphics, promotional graphics, print assets like post cards, and e-commerce.