Writing Regulatory Updates
Brand | Instructional/UX | Research
My team worked on an ongoing project to update product guides in accordance with regulatory changes and standards based on the country each guide is distributed. I successfully worked cross-functionally with creative directors, brand managers, designers, other copywriters, and project managers to do research, gather information, revise and write accurate updates. I specifically worked on the Aligner Guides, Nighttime Aligner Guides, and Retainer Guides for Ireland and Australia
Research, Claims & Promotions
Each guide required region-specific updates that included legal jargon, claims, benefits, features, and product instructions. We updated the guides to maintain consistency between the different guides as well as the brand voice. Lastly, we curated promotional copy to highlight the company’s oral care and whitening portfolio.
Team Collaboration
I gathered the legal and brand feedback on each guide, along with previous versions of the guides, as my main sources of information. I worked with the legal, marketing, and brand departments to make sure that each country’s updates had the right information.
