Creative Assets for Product Launches
Brand | Instructional/UX | Research | Strategy
My team worked to create assets for the launch of several new oral care products. I worked to update, revise, and collaborate to create a list of creative assets for each new product launch. I worked cross-functionally with creative directors, brand managers, designers, fellow copywriters, project managers, and stakeholders to do research, gather information, and write accurate new guides for each product.
Creative Brief: Sensitivity-Free Whitening Kit
Sensitivity-Free Kit Launch Assets for Shopify and Google Search. Introduce Sensitivity-Free Whitening Kit as an item that was developed with you in mind. Leverage PDP work as well as general consumer promotion language- should feel relatable vs. just claims.
