Your Problem
You don’t have a
marketing problem.
You have a clarity problem.
For digital health brands that sound exactly like their competitors, now is the time to build a more human, emotionally resonant voice. Across campaigns, websites, and social, your messaging should feel clear, trustworthy, and cohesive. That’s where I come in.
I analyze how your brand communicates across your customer journey. I identify friction points, collect user research and insights, and provide concrete recommendations to make your messaging more compelling and more effective.
Who I Help
This is for you, if your brand is...
You’re ready to grow
your brand.
- Launching a new product or service
- Entering a market
- Planning a rebrand or major campaign
- Messaging varies across channels
- Leadership isn’t aligned on positioning
Your messaging
isn’t converting.
- Campaigns feel underwhelming
- People engage but don’t move forward
- Conversations don’t become clear next steps
- Interest fades after the initial interaction
You sound like everyone else
(and you know it).
- Customers don’t “get it” immediately
- Your value proposition feels fuzzy
- You sound like competitors
- Teams struggle to describe it consistently
Signature Offer
The Messaging Diagnostic + Partnership
A strategic messaging partnership for brands that need clearer, more human, more trustworthy communication.
Brands often believe they sound credible (especially in healthcare and health tech) while audiences feel confused, overwhelmed, and emotionally disconnected — which can lead to skepticism.
The Messaging Diagnostic + Partnership helps uncover where communication breaks down and then builds a clearer messaging system rooted in audience insights, emotional resonance, positioning, trust, and strategic storytelling.
3–6 month strategic partnership starting at $6,500/month.
Book a CallWhat People Say
“Jalisa is able to quickly identify the bigger thing that needs to be solved and then think about a creative solution.”
Caprice Yu / JPMorgan Chase“Jalisa is the kind of person every team needs. She’s a gifted storyteller with a sharp eye for tone and detail.”
Ameerah Saine / BAS Media“Jalisa works to effortlessly weave engaging personable on-brand language into the persona and tone of her writing.”
Vincent Skyers / Indeed Creative“Jalisa is such an asset. She’s curious, thoughtful, and able to own the voice.”
Candi Roberts“You are super talented, an amazing partner to work with, and an absolute ray of sunshine.”
Nicole Maurer / SmileDirectClub“A project manager’s dream. Can’t wait to see where you land next.”
Lindsay CohenAbout Me
Storytelling
is my
superpower.
2x Emmy Award-winning messaging and content strategist with over a decade of experience turning complex, technical, and clinical information into messaging that actually moves people.
I’ve led campaigns for health tech companies, consumer brands, and mission-driven organizations.
My background combines behavioral science, editorial instinct, and strategic thinking that I bring to every audit.
Learn more about me →Case Studies
Where strategy meets action.
Real-world examples of the strategic messaging and audience engagement work I’ve developed across campaigns.
Coming Soon
Next case study
In progressWork With Me
Ready for your messaging gut check?
Book a call or email me directly to talk through which audit is the right fit.