Your Problem
You don’t have a
marketing problem.
You have a clarity problem.
In the world of AI everything sounds the same. Now is the time to loop in a human voice to ensure your brand voice, tone, and messaging connects with your target audience. Across campaigns, websites, and social it’s important your brand remains consistent. That’s where I come in.
I analyze how your brand communicates across your customer journey. I identify friction points, collect user research and insights, and provide concrete recommendations to make your messaging more compelling and more effective.
Who I Help
This is for you, if your brand is...
You’re ready to grow
your brand.
- Launching a new product or service
- Entering a market
- Planning a rebrand or major campaign
- Messaging varies across channels
- Leadership isn’t aligned on positioning
Your messaging
isn’t converting.
- Campaigns feel underwhelming
- People engage but don’t move forward
- Conversations don’t become clear next steps
- Interest fades after the initial interaction
You sound like everyone else
(and you know it).
- Customers don’t “get it” immediately
- Your value proposition feels fuzzy
- You sound like competitors
- Teams struggle to describe it consistently
Services
Choose the right solution.
Messaging Diagnostic
Find what’s weakening trust, clarity, and conversion.
A strategic assessment of your messaging ecosystem to identify positioning gaps, audience friction, inconsistent narratives, and communication breakdowns across the customer journey.
Book a CallAudience Strategy
Understand how your messaging connects with your audience.
A research-informed messaging engagement designed to validate audience perception, emotional response, and trust signals before you scale content or campaigns.
Includes audience testing strategy, AI audience personas, trust & objection mapping, and language pattern analysis.
Book a CallBrand Narrative Alignment
Align your positioning, voice, and messaging around a cohesive story.
Designed for launches, rebrands, growth pivots, or companies struggling with fragmented communication across teams, channels, or audiences.
Book a CallMessaging System Architecture
Build a scalable messaging foundation your entire team can use.
A strategic messaging system designed to create consistency across campaigns, content, brand voice, customer journeys, and future growth.
Book a CallWhat People Say
“Jalisa is able to quickly identify the bigger thing that needs to be solved and then think about a creative solution.”
Caprice Yu / JPMorgan Chase“Jalisa is the kind of person every team needs. She’s a gifted storyteller with a sharp eye for tone and detail.”
Ameerah Saine / BAS Media“Jalisa works to effortlessly weave engaging personable on-brand language into the persona and tone of her writing.”
Vincent Skyers / Indeed Creative“Jalisa is such an asset. She’s curious, thoughtful, and able to own the voice.”
Candi Roberts“You are super talented, an amazing partner to work with, and an absolute ray of sunshine.”
Nicole Maurer / SmileDirectClub“A project manager’s dream. Can’t wait to see where you land next.”
Lindsay CohenAbout Me
Storytelling
is my
superpower.
2x Emmy Award-winning messaging and content strategist with over a decade of experience turning complex, technical, and clinical information into messaging that actually moves people.
I’ve led campaigns for health tech companies, consumer brands, and mission-driven organizations.
My background combines behavioral science, editorial instinct, and strategic thinking that I bring to every audit.
Learn more about me →Case Studies
Coming soon.
Strategic examples from my portfolio are being packaged into downloadable case studies.
Work With Me
Ready for your messaging gut check?
Book a call or email me directly to talk through which audit is the right fit.