Promotions & Holiday Campaigns
Brand | Persuasive | Sales | Strategy
I regularly received creative briefs for ongoing sale promotions, seasonal promotions, and holiday campaigns. I focused on connecting the company’s brand to the cultural moment of each promotional opportunity. Promotional requests consisted of: discount sliders, landing pages, SMS messages, emails, category banners, and more.
Creative Brief: Holiday landing page
The gift guide is a branded experience for consumer consideration, positioning the oral care category as an opportunity for gifting. The gift guide will live on Shopify and function in a simple framework that is highly shoppable.
Creative Brief: Summer essentials
Engage Club Members who opted in to be notified about our new products and promos. Increase frequency and basket size. DX/CRM exclusive promo.
Priority Message: 10% Off Summer Essentials – Power Products and More. Secondary Message: Water Flossers, Travel Kit, Retainer Cases, Electric Toothbrushes, SmileSpa.
Creative Brief: New year promo
SDC is leveraging Shopify CRM + promotions to build sustainable relationships with Past Shopify Customers & Club Members and acquire new shoppers during key time periods. Shopify DX promotional assets. US + CA New Year New You: products that work with your lifestyle– 20% Off. Whitening – Gels Category Header (Everyday). Oral Care & Aligner Accessories Category Header (Everyday). Water Flosser Category Header (Everyday).
Creative Brief: Dad's & Grads Event
Keep Club Members warm with new products and promos. DX/CRM exclusive promo. Priority Message: Free Toothbrush on Any Orders over $40+. Secondary Message: Dad and Grads.
