Creative Print Marketing
Brand | Research | Informational | Strategy | Sales
Creative briefs for print advertisements and retails displays required I work closely with designers to ensure appropriate copy for specific dimensions and graphic placement. From postcards to end cap product displays and window graphics, I focused on how brand copy would impact a customer’s experience as they engage with the designs in their physical space. I also focused on connecting the company’s brand to the cultural moment of each promotional opportunity.
Creative Brief: Toothbrush insert
The club toothbrush includes a separate insert for instructions on how to use the aligner brush head. This insert is coming up for reorder and we noticed an opportunity to cross-sell the Smile Spa and cleaning tablets on the back of the insert. Make the consumer feel good about themselves for taking the care to purchase the toothbrush with the special aligner cleaning head. Educate them on an exciting opportunity to get the cleaning done for them with the Smile Spa and include top claims. Provide tablets as an additional option for extra clean and a minty feeling.
Creative Brief: Welcome to the club card
We have an opportunity to drive more oral care product sales through aligner customers by adding a similar “welcome to the club”/gift card combo as we use in the US SAO box.
Creative Brief: Patient promotional postcard
We would like to provide the Santa Ana SmileShop. The new patient promo includes: Complimentary Comprehensive Exam and X-rays, $69 Regular Cleaning, Free Specialty Consultations, and a Free consultation for Periodontal Clearances.
Creative Brief: CVS beauty sample giveaway
SDC is giving away samples of our touch-up whitening pen for the CVS Beauty Day event. We need to create a sample card so that the pen can be distributed.
