Have You Heard Of The Pinterest 100
Depending on who you talk to, Pinterest is hit or miss. Some believe it is the best platform for business promotion, while others prefer other social media platforms like Facebook. Regardless, Pinterest is now the third-largest social network in the world. It trails Facebook and Instagram, with over 300 million monthly visitors. Pinterest is most celebrated for its power to increase website traffic and generate sales and leads. The social media platform is one of the largest web traffic drivers.
My personal experience with Pinterest has been a game-changer. I’ve been able to reach a larger audience organically than I could have on Facebook or Instagram. This alone can make a significant difference for companies and their products.
Whether you use Pinterest or not, it’s a platform you should keep an eye on. The folks behind the pinning platform are now sharing invaluable information about consumer search trends—information that everyone could use throughout the rest of the year.
They are now releasing annual reports called The Pinterest 100.
It’s an analytical report outlining ten key categories that they (the good people of Pinterest) believe will trend in the coming year. Each category is then evaluated and analyzed down the ten most common search terms. The search terms are what create the Pinterest 100. The social media platform releases this report at the end of each year in anticipation of the new year. For 2020 trends, Pinterest looked at global search volumes between August 2017–July 2018 and August 2018–July 2019. This is the first year we’ve seen the Pinterest 100, but the company plans to continue releasing an annual report after 2020. They even created a mini-website dedicated to sharing the data and all the information you need on each category.
Here’s why you should care: Pinterest is not only a popular platform but also one of the world’s largest social search engines. Millions of consumers use Pinterest to discover new products and brands. The Pinterest 100 serves as a window into consumer behavior that can inform your company’s social media marketing plan.
You can take the Pinterest 100 insights and adjust your content to embrace a category. For example, one of the categories is Pampered Pets.
Pinterest breaks down the popularity of different keyword searches and then gives you a few more statistics surrounding “Pampered Pets.”
As explained by Pinterest:
“Pet pampering is reaching all-time highs. We’re talking farm-to-table dog food, pet playgrounds and even feline fashion.
Millennials delaying traditional milestones like marriage are turning to fur babies for companionship. It’s not just puppy love: In the UK, more than 50% of pet parents ages 19-38 said they’d rather cut expenses for themselves than cut back for their pets.
Expect to see more human-like habits come over to the pet world. After all, only the best for our pets!”
With this information, you can adjust your social media content to be more pet friendly if it makes sense for your business. It’s as simple as that. Another search trend on their list is Home Hub.
As explained by Pinterest:
“Thanks to new technology and flexible office policies, it’s never been easier to never leave home.
More things people used to do outside the home are now happening within their own four walls. This means big growth for industries like home decor, athleisure and delivery services.
Take a conference call from the couch, join a workout from your living room, then enjoy some backyard-brewed beer. Because these days, there’s truly no place like home.”
Here are all ten categories:
- Beyond Binary – products and services moving towards non-gendered labels and options
- Conscious Consumption – more eco-friendly habits
- Finding Balance – Improving your habits and self-discovery
- Home Hub – products to help you to live, work, and play from home
- Internationally Inspired – products, food, and traditions traded across the world
- Pampered Pets – people treat their pets like family
- Responsible Travel – ways to travel eco-friendly
- Re-wilding – outdoors products, tips, and tricks
- Space Everything – space makeup, tattoos, activities, etc
- 90s Rerun – everything 90’s, from sitcoms to music and fashion
Wrap it up
This new report can help you manage your marketing budget, anticipate trends in your field, and guide you in creating campaigns for later in the year. Hello, Holiday Season!
Written By
Jalisa Haggins
Jalisa is the Founder and CEO of Live Your Basics. She can tell you the best brunch spots in cities across the USA, she’s an avid traveler, and is always listening to a new audiobook. You can connect with her on Instagram @jalisalicious.