4 Services Social Media Managers Should Always Offer
There are so many benefits to starting up your own social media management business. You can create your own schedule, set your prices, and offer the services you want.
Social media managers do everything under the sun:
- Create social media and marketing strategies
- Social media coordination
- Manage brand awareness
- Monitor reviews and mentions
- Create content
- Content management
- Cultivate leads and sales
- And so much more!
When starting your business, it’s important to choose services that highlight and showcase the skills you already have. Offering complimentary services will build your confidence and enhance your expertise in the social media industry.
Since you are a social media manager, you obviously want to offer social media management to your clients. Still, there are other services you can offer to round out your role. It will make you look like a pro from the very beginning.
Here are four social media services to offer:
1. Content Creation
Every client, business, product, and service needs content. Whether a client needs you to take photos, make videos, or create content from scratch, everyone needs guidance on what content to create.
Blog posts, photos, videos, surveys, quotes, captions, memes, and audio clips are all necessary parts of a marketing strategy. Find a medium you excel at creating and sell, sell, sell that service.
Another selling point is knowing what type of content works best on which platform. Knowing if a client will receive more engagement on Facebook or Instagram is the knowledge they will pay for.
2. Community Management
You’d be surprised how many companies lack community management simply because they don’t have the time. Community management involves responding to comments or reviews regularly. This requires you to engage, listen, and collect information from customers who are leaving feedback. It is a direct line into what the company is doing well and how it can improve. Community management can help you create content that will connect with an audience.
If done well, this can become an excellent customer service option for the company. Let your client know this service will lead to building meaningful relationships with customers, followers, and fans.
3. Social Media Account Audits
A social media audit is a service you can offer without having a lot of management skills under your belt. You analyze a company’s social media presence and then share that information in a way the company will understand. They can make changes to increase, create content, and identify their target audience. This is invaluable information for a business to enhance its relevance in its industry.
4. Blog Writing
Every day, a new company realizes the power of having its own blog. It can help market its products, promote services, and ultimately attract more visitors to its website. Sometimes, writing for a company can be tricky if you aren’t familiar with industry terms; however, this is a great opportunity to improve your research skills and show you have the skill set to write for various brands.
Blog writing could also be a great gateway to writing press releases, pitch letters, and long-form social media content for a business.
Wrap it up
It’s vital to choose a service and become an expert in it. It will set you apart as an authority for that service. When deciding which service to offer, consider the immediate benefits you could bring to a company and your overall impact on a social media platform.
Once you launch your business and have a few clients, add or remove services to mimic your growth as a social media manager.
Written By
Jalisa Haggins
Jalisa is the Founder and CEO of Live Your Basics. She can tell you the best brunch spots in cities across the USA, she’s an avid traveler, and is always listening to a new audiobook. You can connect with her on Instagram @jalisalicious.